Advanced, on-the-go analytics helps a leading marketing agency build effective campaigns for its clients
Problem
The client, a global leader in marketing and analytics was running campaigns for a set of their clients, large biopharmaceutical companies, on multiple platforms.
- They were receiving separate data sets across their client accounts from different agencies and vendors
- Generating client-specific reports was a time-consuming, manual process
The client needed a solution that would bring all the data together for each client account and develop advanced reports and in-depth analytics to enable them to target campaigns more effectively.
The platform was also required to share unified reports with individual clients without them having to buy subscriptions for additional tools.
Solution
The unified data views and real-time reports helped the client
- Measure and improve the effectiveness of their marketing campaign for pharma clients
- Identified granular target segments and mapped their touchpoints from exposure to ads to medial rep visits. This information was used to target campaigns and improve campaign performance
- Provided secure, authenticated access to hosted reports for different agencies and pharma clients.
Impact
The unified data views and real-time reports helped the client. The product was very flexible as it was developed entirely in-house and is now customized for multiple marketing agencies to develop analytics based on their client specifications.
