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Target can tell when its shoppers are pregnant. Facebook conducts social experiments on us to see if we are emotionally vulnerable. How? Data intelligence! All this is possible because we share detailed information about ourselves with companies in almost every aspect of our life. When we browse on the internet, we leave behind a trail […]
Netflix and its revolutionary use of Big Data When Netflix forayed into original programming by committing $100 million for two seasons of House of Cards, it did so without even watching the pilot. What made Netflix so confident that it thought this decision was a no-brainer? Big Data! Netflix is, at its core, a […]
In 2008, Google launched Google Flu Trends (GFT) to predict the spread of influenza across the US. The service was able to predict flu outbreaks one to two weeks faster than the CDC whose numbers were based on reports from doctors. Google did this not by talking to patients or doctors but by determining the […]